Course curriculum

  • 1

    BRAND FOUNDATIONS

    • The principles of good marketing

    • Knowing your audience & competition

    • Brand voice and key messages

    • Integrated marketing strategey

    • How to use the Google Sheet for your Marketing Plan
  • 2

    ORGANIC SOCIAL MEDIA MANAGEMENT

    • Setting up social media accounts correctly

    • Creating content plans

    • Using Canva and photography for your posts

    • Being social on social media

    • Reading reports/analytics