The principles of good marketing
Knowing your audience & competition
Brand voice and key messages
Integrated marketing strategey
How to use the Google Sheet for your Marketing Plan
Setting up social media accounts correctly
Creating content plans
Using Canva and photography for your posts
Being social on social media
Reading reports/analytics
Ad types, strategies and when to use them
Account checks
The technical set up of a Meta ad
The content and visual components of an ad
Integrating lead ads with other software
Understanding ad results
Database and email managment foundations
Creating email templates
Campaigns & triggered automations
Email welcome series
Know your key messages and audience for broadcast
How to write a press release
Pitching to the media
Preparing for interviews
Crisis Management